Abstract
This study explores the impact of digitalization on consumer behavior, tracing the shift from traditional offline shopping to online platforms. Through a comprehensive analysis of consumer preferences, behaviors, and attitudes, this research identifies key drivers and barriers influencing the adoption of digital channels. The findings highlight the significance of convenience, personalization, and seamless user experiences in shaping consumer behavior in the digital era. This study provides valuable insights for businesses and marketers seeking to adapt to the changing landscape of consumer behavior and leverage digitalization to enhance customer engagement and loyalty. The advent of digitalization has revolutionized the retail landscape, transforming the way consumers interact with brands, products, and services. This study undertakes a comprehensive analysis of the impact of digitalization on consumer behavior, exploring the shift from traditional offline shopping to online platforms. Through a mixed-methods approach, combining surveys, interviews, and data analysis, this research investigates the key drivers and barriers influencing the adoption of digital channels. The findings reveal that digitalization has significantly altered consumer behavior, with convenience, personalization, and seamless user experiences emerging as critical factors in shaping purchasing decisions. This research contributes to the existing body of knowledge on digitalization and consumer behavior, providing valuable insights for businesses, marketers, and policymakers. The study’s findings offer practical implications for retailers seeking to adapt to the changing landscape of consumer behavior, leveraging digitalization to enhance customer engagement, loyalty, and ultimately, drive business growth.
Keywords
Digitalization, Consumer Behavior, Customer Experience, Social Media, E-Commerce
Citations
IRE Journals:
Rhythm Agarwal
"From Bricks to Clicks: Analyzing the Effect of Digitalization on Consumer Behavior" Iconic Research And Engineering Journals Volume 8 Issue 10 2025 Page 563-569
IEEE:
Rhythm Agarwal
"From Bricks to Clicks: Analyzing the Effect of Digitalization on Consumer Behavior" Iconic Research And Engineering Journals, 8(10)
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