Abstract
Gastronomic photography plays a fundamental role in food marketing, brand identity, and visual communication in the culinary industry. This study explores the key techniques of gastronomic photography, addressing lighting, composition, styling, and post-production. The research highlights the importance of natural and artificial lighting in creating depth and texture, as well as the role of food styling in enhancing the aesthetic appeal of dishes. Additionally, framing techniques and the strategic use of colors and scene elements are analyzed to create engaging food images. The study also discusses the influence of gastronomic photography on consumer behavior, emphasizing its relevance for digital marketing and sensory-driven experiences through imagery. The findings indicate that well-executed food photography not only increases the perceived value of a dish but also directly impacts purchasing decisions and the visual identity of restaurants and food brands.
Keywords
Gastronomic Photography, Food Styling, Visual Composition, Lighting in Photography, Digital Marketing
Citations
IRE Journals:
Celso Araújo
"Gastronomic Photography: Techniques, Composition, and Visual Impact" Iconic Research And Engineering Journals Volume 8 Issue 7 2025 Page 624-625
IEEE:
Celso Araújo
"Gastronomic Photography: Techniques, Composition, and Visual Impact" Iconic Research And Engineering Journals, 8(7)
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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