Impact of Cultural Practices on Employee Retention Strategies: A Case Study of Organizations in Bungoma County
Abstract
This study investigated the impact of cultural practices on employee retention strategies in organizations within Bungoma County, Kenya. Using a descriptive research design, the study collected data from 345 respondents across 30 organizations through questionnaires and interviews. The research examined the relationship between cultural practices such as community obligations, traditional ceremonies, and age-based hierarchy, and their influence on employee retention. Findings revealed a strong positive correlation between cultural practices and employee retention (r=0.68, p=0.001), with community obligations emerging as the most significant cultural factor influencing retention decisions. The study found that while organizations heavily implemented conventional retention strategies (72%), cultural integration strategies remained significantly underutilized (43%). Regression analysis indicated that cultural practices explained 64.8% of the variance in employee retention rates. The research recommends that organizations develop culturally sensitive retention strategies and establish clear policies accommodating cultural practices. The findings contribute to the understanding of how cultural practices influence employee retention and provide practical insights for HR practitioners in developing effective retention strategies within culturally diverse workplaces.
Keywords
Cultural practices, Employee retention, Human resource management, Organizational culture, Bungoma County
Citations
IRE Journals:
Charles Kituni Wasike
"Impact of Cultural Practices on Employee Retention Strategies: A Case Study of Organizations in Bungoma County" Iconic Research And Engineering Journals Volume 8 Issue 7 2025 Page 473-479
IEEE:
Charles Kituni Wasike
"Impact of Cultural Practices on Employee Retention Strategies: A Case Study of Organizations in Bungoma County" Iconic Research And Engineering Journals, 8(7)
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