The Future of Sales: How Technology Is Reshaping Consumer Behaviour and Creating New Frontiers of Opportunity.

• Author(s): Oluwakemi Awosemo
• Paper ID: 1706568
• Page: 1225-1231
• Published Date: 30-11-2024
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 5 November-2024

Abstract

Technology has become a cornerstone of modern life, radically transforming how consumers interact with businesses. From the pandemic-driven acceleration of e-commerce to the rise of AI-driven personalization, this article explores the future of sales through the lens of technological innovation. Drawing on case studies and global data, it examines how businesses leverage technology to redefine consumer expectations, create new income opportunities, and explore emerging frontiers like augmented reality (AR) and social commerce. Finally, this paper highlights challenges such as cybersecurity and digital inequities, offering practical recommendations for sustainable growth.

Citations

IRE Journals:
Oluwakemi Awosemo "The Future of Sales: How Technology Is Reshaping Consumer Behaviour and Creating New Frontiers of Opportunity." Iconic Research And Engineering Journals Volume 8 Issue 5 2024 Page 1225-1231

IEEE:
Oluwakemi Awosemo "The Future of Sales: How Technology Is Reshaping Consumer Behaviour and Creating New Frontiers of Opportunity." Iconic Research And Engineering Journals, 8(5)