Sexual violence is one of the most frightening criminal threats in the social sphere. This type of violence encompasses indecent acts or behaviour, verbal and nonverbal contexts, which are carried out consciously by individuals to other individuals, or certain groups. In the current digital era, there are many new phenomena that are far more worrying, namely online gender-based violence (GBV), where minors and women are the main targets of online crime, in order to respond to this problem, an Instagram social media account @AwasKBGO! has emerged which actively conveys information about anti-GBV campaigns. The use of social media is a form of digital activism in modern times. The approach in this research centres on how the social media account @AwasKBGO! on Instagram can provide messages through objects in its uploads. In the analysis, the use of standpoint theory and the concept of multimodality analysis, a critical paradigm approach and the use of qualitative research methods. existing data is collected through analytical techniques that lead to content content, then existing uploads are reviewed, then categorised and analysed. The main context of Standpoint Theory states the experiences and perspectives of marginalised groups (women or children) by trying to show that perspectives by those who have been in a position of less or even no power often reveal social realities that are invisible in dominant positions Utilisation of social media as a medium for campaigns and advocacy, the @AwasKBGO! account not only raises awareness to the public but also fights for protection for those prone to GBV.
GBV, KBGO, Child Cyber Grooming, Digital Activism, Computer Mediated Communication, Media Social
IRE Journals:
Angelina Inalisya Epifania , Daniel Susilo
"Examining The Digital Feminist Movement Against KBGO's "Child Grooming" Account on Instagram" Iconic Research And Engineering Journals Volume 8 Issue 3 2024 Page 332-342
IEEE:
Angelina Inalisya Epifania , Daniel Susilo
"Examining The Digital Feminist Movement Against KBGO's "Child Grooming" Account on Instagram" Iconic Research And Engineering Journals, 8(3)