Abstract
This study delves into how cognizant restaurateurs are of brand resonance with the objective of identifying gaps and putting forth a strategic plan for company success. It was distributed to 35 individuals who were selected based on their jobs and depth of knowledge in the restaurant industry and who represented various sectors of the city. The study investigates socioeconomic characteristics and awareness levels using statistical techniques such as percentage analysis and weighted mean formulae. The report emphasizes how millennials, especially those between the ages of 31 and 40, who make up 48% of respondents, have a big influence on the business. They are known for their preferences for digital integration, community-focused ideals, and socially conscious dining. Furthermore, the overrepresentation of women in the Philippines (57.1%) highlights the impact of culture on participation dynamics. Due in major part to the increase in online meal delivery caused by the pandemic, 42.9% of eateries in this dynamic business have been in operation for one to three years. Sixty percent of respondents prefer sole proprietorship, which emphasizes financial transparency, simplicity, and authenticity for restaurant owners. The study offers thorough insights into the dynamic cognizance of Urdaneta City's restaurateurs, facilitating the creation of customized tactics, successfully raising brand awareness, and guaranteeing long-term success in this cutthroat industry.
Keywords
Awareness Levels, Brand Awareness, Participation Dynamics, Restaurateurs, Socioeconomic Characteristics
Citations
IRE Journals:
Krystel Joy R. Blanco , Easter B. Belandres, Ph D
"Restaurateur’s Cognizance on Brand Resonance" Iconic Research And Engineering Journals Volume 7 Issue 9 2024 Page 20-28
IEEE:
Krystel Joy R. Blanco , Easter B. Belandres, Ph D
"Restaurateur’s Cognizance on Brand Resonance" Iconic Research And Engineering Journals, 7(9)
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