Online Personal Branding Best Practices for Nigerian Graduates Seeking Careers in Digital Marketing

References

[1] C. Brems, M. Temmerman, T. Graham, and M. Broersma, “Personal Branding on Twitter: How employed and freelance journalists stage themselves on social media,” Digital Journalism, vol. 5, no. 4, pp. 443–459, 2017.

[2] C.-P Chen, “Exploring Personal Branding on YouTube,” Journal of Internet Commerce, vol. 12, no. 4, pp. 332– 347, 2013.

[3] M. C. Delonia and P. Y. Rochelle, “The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes’,” Journal of Internet Commerce, vol. 19, no. 3, pp. 241–261, 2020.

[4] R. A. Deva, B. D. Gelb, and A. Vandaveer, pp. 657–666, 2018.

[5] C. A. Elizabeth, R. D. M. Deanna, and H. M. Fred, “Using social media during the hiring process: A comparison between recruiters and job seekers’,” Journal of Global Scholars of Marketing Science, vol. 29, no. 1, pp. 78–87, 2019.

[6] M. N. . O. P. B. I. T. K. H. C. Filipov, MeÐijÐz˙eОeÑC´ ÑC´ ÑU˝ О,ÐU˝ ÓZ´ Сe,and ÒŽÑN´ Ðu˚ÐijeÑC´ , pp. 36–42, 2020.

[7] M. Grant, “Key words and their role in information re- trieval,” Health Information & Libraries Journal, no. 27, pp. 173–175, 2010.

[8] A. Grewal, K. Hanish, and D. Ira, pp. 635–639, 2016.

[9] S. Gorbatov, S. N. Khapova, and E. I. Lysova, “Personal Branding: Interdisciplinary Systematic Review and Re- search Agenda’,” Frontiers in Psychology, vol. 9, pp. 1– 17, 2018.

[10] ——, pp. 1–13, 2019.

[11] V. I. Ioana, “Strategic Personal branding for students and young professional: Case Study,” Cross-Cultural Management Journal, no. 1, pp. 43–51, 2018.

[12] K. Johnson, “The Importance of Personal Branding in Social Media: Educating Students to Create and Manage their Personal Brand,” International Journal of Education and Social Science, vol. 4, no. 1, pp. 21–27, 2017.

[13] M. Khedher, pp. 99–109, 2019.

[14] L. I. Labrecque, E. Markos, and G. R. Milne, “Online Personal Branding: Processes, Challenges, and Implications,” Journal of Interactive marketing, no. 25, pp. 37– 50, 2010.

[15] N. K. Mark, P. L. Saunders, Adrian, and T, Research Methods for Business Students. Harlow: Pearsons Edu- cation Limited, 2019.

[16] G. D. Marin and C. Nila, “Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/ human resources specialists perception,” Social Sciences & Humanities open, pp. 1–8, 2021.

[17] H. A. M. Shafril, F. S. Samsul, and A. S. Asnarulkhadi, pp. 1319–1346, 2020. [Online]. Available: https://doi.org/10.1007/s11135-020-01059-6

[18] D. J. Solomon, “The Role of Peer Review for Scholarly Journals in the Information Age,” The Journal of electronic publishing, vol. 10, no. 1, pp. 1–7, 2017.

[19] Statista, Total number of active social media users in Nigeria from. London: Statista, 2017.

[20] ——, Number of undergraduate students at universities in Nigeria as of 2019. London: Statista, 2019.

[21] ——, Distribution of LinkedIn users in Nigeria as of. London: Statista, 2022.

[22] D. Syarifuddin, A. Amirullah, and R. Rosmaladewi, “Benefits and Drawbacks of NVivo QSR Application,” Advances in Social Science, Education and Humanities Research (ASSEHR), pp. 61–63, 2017.

[23] Y. Yuhong and R. H. Hunt, “Systematic Reviews: The Good, the Bad, and the Ugly’,” The American Journal of Gastroenterology, vol. 104, no. 5, pp. 1087–1088, 2009.

[24] R. Zabojnik, “PERSONAL BRANDING AND MAR- KETING STRATEGIES,” European Journal of Science and Theology, vol. 14, no. 6, pp. 159–169, 2018.

[25] X. Zhao, pp. 37–42, 2021.

@article{1705524,
      author = {Charity Ilevbare-Adeniji},
      title = {Online Personal Branding Best Practices for Nigerian Graduates Seeking Careers in Digital Marketing},
      journal = {Iconic Research And Engineering Journals},
      year = {2024},
      volume = {7},
      number = {8},
      pages = {275-282},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1705524.pdf},
      abstract = {Personal branding is becoming a phenomenon among future graduates and professionals alike. Gorbatov et al (2019:1) suggests that it is due to the shift of career responsibility from organisations to employees, career transition, expanding new networks and advancement in AI, among other factors. With the rise in technology and the world becoming a global village, personal branding relies heavily on technology as a vehicle to convey imagery and related storytelling to the target audience (Gorbatov et al, 2019:2).},
      keywords = {Personal Branding, Marketing, Digital Marketing, Strategy, Systematic Literature Review, Literature Review},
      month = {February},
  }