Cost Leadership Strategy and Performance of Pastoral Centers in the Archdiocese of Kisumu, Kenya

• Author(s): Salome Bonareri Marori ; Dr. Dennis Juma
• Paper ID: 1705178
• Page: 28-34
• Published Date: 03-11-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 7 Issue 5 November-2023

Abstract

That state that organizational efficiency is the ability of a business to manufacture or provide goods and services at a lower cost than competitors in the market is the foundation of cost leadership. The pursuit of economies of scale, proprietary technology, privileged access to raw materials, and other reasons can all be sources of cost advantage. The study therefore sought to determine how cost leadership strategy enhances performance of pastoral centers in the Archdiocese of Kisumu. The study adopted a survey research design. It involves a method that involves in–depth collection of data and analysis in order to describe the characteristics of a given population. It is a method used to narrow down a very broad field of research into easily researchable topic. The target population of the study included pastoral centers in the Archdiocese of Kisumu whose population is 450. The sample of the study was 135 respondents of pastoral centers in the Archdiocese of Kisumu who were given questionnaires to fill.For the purpose of the study, the researcher used questionnaires with both open and closed ended questions to collect data. Questionnaire is the most appropriate tool as it permits a greater response from the respondent, thus enables more detail data on the subject to be obtained. The researcher piloted the study instruments on the non-sampled members of the population to assess the reliability of the instruments; this was done to allow necessary adjustments to be made on the instruments so as to enable collection of data related to the study objectives. After a period of one week the researcher collected the filled questionnaires. After collection of data with questionnaires, editing was done. The edited data was organized and coded. This was done by considering similar views and responses and grouping them together. The data was tabulated according to variables where each table represented a variable. The data was analyzed using descriptive statistical methods of weighted average and percentages. The study concludes that there is a significant positive effect between cost leadership strategy and performance. It recommends that pastoral centers should enhance cost leadership strategies like doing market research on goods and services before purchasing, recycling of used products, procuring customer based good and services and offer quality service to attract more customers leading to enhanced performance.

Keywords

Cost Leadership Strategy, Performance of Pastoral Centers

Citations

IRE Journals:
Salome Bonareri Marori , Dr. Dennis Juma "Cost Leadership Strategy and Performance of Pastoral Centers in the Archdiocese of Kisumu, Kenya" Iconic Research And Engineering Journals Volume 7 Issue 5 2023 Page 28-34

IEEE:
Salome Bonareri Marori , Dr. Dennis Juma "Cost Leadership Strategy and Performance of Pastoral Centers in the Archdiocese of Kisumu, Kenya" Iconic Research And Engineering Journals, 7(5)