Personality Factors and Business Performance in Ibadan Metropolis, A Case Study of British American Tobacco

• Author(s): M.O. Lawal ; P. A. Akanbi
• Paper ID: 1705054
• Page: 265-270
• Published Date: 19-09-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 7 Issue 3 September-2023

Abstract

This study examined relationships between personality traits, demographics, and business performance among entrepreneurs in Ibadan, Nigeria. A survey of 152 entrepreneurs measured the Big Five traits, ambition, risk-taking, age, gender, experience, and performance metrics including financials, operations, workforce, and competitiveness. Correlational analysis found minimal significant linear relationships. Personality traits, demographics, and business metrics appeared largely independent constructs, with only a few moderate correlations explaining under 10% of the variance. This suggests inherent complexity in how personality tendencies manifest in Nigerian work contexts. Performance is multifaceted, requiring holistic assessment beyond just personality factors. The lack of strong correlations highlights that many drivers beyond personality contribute to entrepreneurial success.

Keywords

Personality Traits, Big Five, Entrepreneurship, Business Performance, Nigeria

Citations

IRE Journals:
M.O. Lawal , P. A. Akanbi "Personality Factors and Business Performance in Ibadan Metropolis, A Case Study of British American Tobacco" Iconic Research And Engineering Journals Volume 7 Issue 3 2023 Page 265-270

IEEE:
M.O. Lawal , P. A. Akanbi "Personality Factors and Business Performance in Ibadan Metropolis, A Case Study of British American Tobacco" Iconic Research And Engineering Journals, 7(3)