Impact of Social Media Marketing on Small Business Growth

• Author(s): Judith W. Bastian ; Olivia V. Dagman ; Aiza A. Dawagan; Roedelle K. Francisco ; Lyzel Kate D. Lumabas; Janice F. Sunga-ab ; Fauchard Dayle Sinlao; Lawrence Contawe
• Paper ID: 1704889
• Page: 333-338
• Published Date: 17-07-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 7 Issue 1 July-2023

Abstract

Social media marketing affected small business growth in this study. The researchers employed a quantitative-descriptive survey to examine variable relationships. The quantitative design qualified and generalized table data, whereas the descriptive design detailed respondents' situations. This study relied on a modified questionnaire checklist. Researcher-extracted data informed the questions and choices. The average weighted mean or range of scale-treated data. The researchers observed that 31 of the 31 individuals were small business owners, with one exception. 38.7% stated less than a year, 45.2% said 1-3 years, while the rest said more than 5. Since 96.8% promoted their small business on social media, it must have worked well. We gave our respondents four social media networks to determine which they used most. Most respondents always utilized Facebook for social media marketing, while Twitter was the most rarely used. We got the same results when asked to rate social media platforms’ impact on social media marketing. Again, Facebook had the largest impact (26 votes) whereas Twitter had no impact. Instagram and TikTok are popular, but our respondents prefer Facebook. The researchers found that small entrepreneurs benefit from social media marketing. Small businesses may enhance brand visibility, reach a wider audience, and communicate with potential customers cost-effectively by using social media. Social media lets small businesses compete with big ones. To leverage social media marketing's benefits, small entrepreneurs must negotiate its hurdles and hazards.

Keywords

Social Media, Small Business, Marketing, Impact, Challenges

Citations

IRE Journals:
Judith W. Bastian , Olivia V. Dagman , Aiza A. Dawagan; Roedelle K. Francisco , Lyzel Kate D. Lumabas; Janice F. Sunga-ab , Fauchard Dayle Sinlao; Lawrence Contawe "Impact of Social Media Marketing on Small Business Growth" Iconic Research And Engineering Journals Volume 7 Issue 1 2023 Page 333-338

IEEE:
Judith W. Bastian , Olivia V. Dagman , Aiza A. Dawagan; Roedelle K. Francisco , Lyzel Kate D. Lumabas; Janice F. Sunga-ab , Fauchard Dayle Sinlao; Lawrence Contawe "Impact of Social Media Marketing on Small Business Growth" Iconic Research And Engineering Journals, 7(1)