Current Volume 8
Abstract
Personal finance involves all financial decisions and activities of an individual or, such as saving, investing, and managing debts. There are multiple resources available to attain knowledge on personal finance. This study analyzes the influences of resources available in digital media platform on individual’s personal finances literacy and how these platforms are utilized by individuals for acquiring knowledge and improving their understanding of personal finance concept and practices. The study employs a quantitative research approach, with a sample size of 150 participants. Data collected through a survey questionnaire. The study contributes to the existing literature on personal finance literacy by providing insights into the role of digital media platforms in enhancing individuals' financial knowledge. It sheds light on the accessibility and reach of these platforms and their potential to empower individuals in making informed financial decisions. However, it is important to note that the study has certain limitations, including the reliance on self-reported data, the specific sample size and characteristics, and the potential for response bias. The study contributes to the understanding the impact od digital media platforms on personal financial literacy.
Keywords
Personal Finances, Digital Media Platform, Personal Financial Planning, social media.
Citations
IRE Journals:
Kiranpreet Kaur Chhabra , Prof. Shilpi Gupta
"Impact of Digital Media Platforms on Personal Financial Literacy" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1195-1205
IEEE:
Kiranpreet Kaur Chhabra , Prof. Shilpi Gupta
"Impact of Digital Media Platforms on Personal Financial Literacy" Iconic Research And Engineering Journals, 6(12)
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