Analysing the Public Sentiments and Perception Towards the Credit Card

• Author(s): K. Madhuri ; Dr Sucheta Panda
• Paper ID: 1704792
• Page: 1233-1237
• Published Date: 30-06-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 12 June-2023

Abstract

This study examines public sentiments and perceptions toward credit cards. Credit cards have become an integral part of modern financial transactions, providing convenience and flexibility to consumers. However, they have also been associated with various concerns, such as high-interest rates, debt accumulation, and potential financial risks. Understanding public sentiments and perceptions towards credit cards is crucial for financial institutions, policymakers, and individuals to make informed decisions regarding credit card usage. To investigate public sentiments and perceptions, this study employs a mixed-methods approach, combining quantitative analysis of social media data and qualitative analysis of survey responses. Data from popular social media platforms are collected and analysed using natural language processing techniques to identify and categorize sentiments expressed by the public towards credit cards. Additionally, a structured survey is conducted to gather in-depth insights into individuals' perceptions, attitudes, and experiences with credit cards. The findings of this study provide valuable insights into the prevailing sentiments and perceptions towards credit cards among the general public. The analysis reveals both positive and negative sentiments, highlighting the multifaceted nature of public opinions. Factors such as interest rates, rewards programs, ease of use, security, and debt management emerge as key determinants of individuals' perceptions toward credit cards. The implications of the study's findings are significant for various stakeholders. Financial institutions can use the insights to develop targeted marketing strategies, improve product offerings, and enhance customer satisfaction. Policymakers can gain an understanding of the public's concerns and implement regulatory measures to protect consumers and ensure responsible credit card usage.

Keywords

Public Perception, Sentiments, Surveys, Data Collection, Targeted Marketing Strategies, Product Offer.

Citations

IRE Journals:
K. Madhuri , Dr Sucheta Panda "Analysing the Public Sentiments and Perception Towards the Credit Card" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1233-1237

IEEE:
K. Madhuri , Dr Sucheta Panda "Analysing the Public Sentiments and Perception Towards the Credit Card" Iconic Research And Engineering Journals, 6(12)