Study on Comparative Analysis of Airtel vs. Jio (B2B)

• Author(s): Samyak Jain ; Shweta Patel
• Paper ID: 1704780
• Page: 1032-1038
• Published Date: 28-06-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 12 June-2023

Abstract

The telecommunications industry within the sector of information and communication technology is made up of all Telecommunications/telephone companies and internet service providers and plays the crucial role in the evolution of mobile communications and the information society. The main objective of the study is to make a comparative study among the satisfaction level of Airtel and Jio customers. The study focuses on identifying the different factors influencing the satisfaction level of customers. The major finding of the study is that there is no significant difference in the factors affecting the satisfaction level of Airtel and Reliance Jio. From this study it can also be observed that there are some variables where customers are more satisfied with Jio than compared to Airtel. Results of the study shows that Jio is a more economical choice, customer are satisfied with the schemes and offered by Jio, customers are also satisfied with the local call cost per minute offered by the company, on the contrary there are some variables like better network coverage where Airtel enjoys higher level of customer satisfaction than Jio.

Keywords

Customer Satisfaction, Telecommunication Services, Airtel, Jio, Service Provider

Citations

IRE Journals:
Samyak Jain , Shweta Patel "Study on Comparative Analysis of Airtel vs. Jio (B2B)" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1032-1038

IEEE:
Samyak Jain , Shweta Patel "Study on Comparative Analysis of Airtel vs. Jio (B2B)" Iconic Research And Engineering Journals, 6(12)