Current Volume 8
Abstract
Due to ever increasing in costs & competition, organizations now must sell more products & provide a higher level of service than at any time in the past. Fast delivery of service is now more important than price of the product. Without current technology, the increasing demands placed on the people in your customer facing departments would make the job almost impossible. Since privatization of the insurance sector in 2000, the industry has seen immense growth. Out of the 28 General Insurance companies in India, four of them fall under the public sector while the remaining lie in the private sector. The public sector insurance companies have been witnessing heavy and strong competition since the private sector has come into existence as they have brought in a wider range of products and services which attracts the consumer and also satisfy their need. General insurance helps in securing ourselves and things we value like homes, cars, bikes or any other property from any kind of mishap whether it is big or small. General insurance protects insured property from fire accidents, floods, earthquakes, storms, thefts, travel accidents/mishaps or any other kind of calamity, even from the cost incurred against us from legal action depending upon the type of policy selected by the insurer. The reasons behind its spectacular growth are allowing private companies to enter into Indian market, low insurance premium, TPAs (Third Party Administrators), Fast and immediate settlement of insurance claims, also the faster settlement of claim gain customer satisfaction towards insurance and insurance company. Innovative general insurance policies, discounts in insurance products, increasing awareness among people, more distribution channels etc.
Keywords
Customer Satisfaction, General Insurance, Sales, Customer Relations, Customer Perceptions, Insurance, Claims.
Citations
IRE Journals:
Tauseef Sharif , Dr. Disha Sharma
"Customer Perception and Satisfaction Towards General Insurance" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1054-1058
IEEE:
Tauseef Sharif , Dr. Disha Sharma
"Customer Perception and Satisfaction Towards General Insurance" Iconic Research And Engineering Journals, 6(12)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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