Current Volume 8
Abstract
This research paper examines the pivotal role of the sales team in building and maintaining relationships with Anchors, a prominent manufacturer of electrical switches, wires, medicines, furniture and related products in India. In today's competitive business landscape, corporate relationships are crucial for a company's success, and maintaining strong and healthy connections with clients as well as anchors is vital for sustained growth. The sales team serves as a vital link between the company and its customers, ensuring their satisfaction and fostering long-term partnerships. This research paper focuses on exploring the various strategies employed by the sales team to nurture relationships with anchors. A research study was conducted with 40 sales personnel from Loan Frame company through phone calls and face-to-face conversations to gain insights into their approaches to maintaining relationships with anchors. The findings reveal that different salespersons employ unique methodologies to cultivate and sustain these relationships. The results underscore the significance of recognizing individual preferences and adapting sales strategies accordingly. The conclusions drawn from this research provide valuable insights into the crucial role played by the sales team in maintaining anchor relationships, emphasizing the importance of effective communication, personalized service, trust-building, and value-added offerings. Understanding and implementing these strategies can enhance customer satisfaction, loyalty, and ultimately contribute to the growth and success of both the sales team and the company.
Keywords
Anchor Relationship, Customer Satisfaction, Sales Team, Anchor, Fintech, Lenders, Rashi, Sales, Satisfaction, Lenders.
Citations
IRE Journals:
Dharti Makwana , Imran Nadeem Siddiqui
"Role of Sales Team in Maintaining Anchor Relationship" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1025-1031
IEEE:
Dharti Makwana , Imran Nadeem Siddiqui
"Role of Sales Team in Maintaining Anchor Relationship" Iconic Research And Engineering Journals, 6(12)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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