A Comprehensive Study of Customer Satisfaction and Sales Management Strategies in a Retail Jewellery Store

• Author(s): Ayushi Agrawal ; Sucheta Panda
• Paper ID: 1704767
• Page: 1363-1367
• Published Date: 06-07-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 12 June-2023

Abstract

This study aims to investigate the relationship between customer satisfaction and sales management strategies in the context of retail jewellery stores. The jewellery industry is highly competitive, and ensuring customer satisfaction is crucial for long-term success. By understanding the factors that influence customer satisfaction and implementing effective sales management strategies, jewellery retailers can enhance customer loyalty, increase sales, and maintain a competitive edge in the market. This study will employ a mixed-methods approach, combining quantitative surveys with qualitative interviews, to gather data from both customers and jewellery store managers. The findings will provide valuable insights into customer preferences, expectations, and satisfaction levels, as well as identify effective sales management strategies that positively impact customer satisfaction and sales performance. In conclusion, this study aims to contribute to the understanding of customer satisfaction and sales management strategies in the retail jewellery industry. By identifying the key factors that drive customer satisfaction and recommending effective sales management strategies, this research will assist jewellery retailers in optimizing their operations and gaining a competitive advantage in the market.

Keywords

Customer Satisfaction, Sales Management Strategies, Retail Jewellery Stores, Customer Preferences, Customer Expectations, Competitive Advantage

Citations

IRE Journals:
Ayushi Agrawal , Sucheta Panda "A Comprehensive Study of Customer Satisfaction and Sales Management Strategies in a Retail Jewellery Store" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1363-1367

IEEE:
Ayushi Agrawal , Sucheta Panda "A Comprehensive Study of Customer Satisfaction and Sales Management Strategies in a Retail Jewellery Store" Iconic Research And Engineering Journals, 6(12)