Understanding the Impact of Corporate Culture on Business Performance and Employee Satisfaction of TCS

• Author(s): Arya Verma ; Dr. Gazala Yasmin Ashraf
• Paper ID: 1704742
• Page: 905-913
• Published Date: 26-06-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 12 June-2023

Abstract

Corporate culture plays a crucial role in shaping the overall work environment, employee satisfaction, and ultimately, the business performance of an organization. It encompasses the shared values, beliefs, behaviors, and norms that define how people within a company interact and work together. A culture that supports work-life balance, employee wellbeing, and chances for personal development helps people feel more satisfied with their jobs. Employee loyalty, turnover rates, and the ability to recruit and keep top talent all increase when workers are satisfied with their work. The success of an organisation can be greatly influenced by its culture. A strong culture also encourages innovation, creativity, and problem-solving skills, which helps businesses stay competitive and adapt to shifting market conditions. This study investigates the impact of corporate culture on business performance and employee satisfaction at Tata Consultancy Services (TCS), a leading global IT services and consulting company. The objective is to understand how TCS's corporate culture influences these outcomes and identify the key factors contributing to its success. Information on perceptions of the corporate culture, employee satisfaction, and business performance was analysed. The findings reveal a strong and positive corporate culture at TCS that significantly affects both business performance and employee satisfaction. The culture's emphasis on collaboration encourages innovation, teamwork, and knowledge sharing, all of which boost output and satisfy customers. It is recommended that TCS should continue to prioritize and make investments in its culture, which fosters cooperation, creativity, and employee growth.

Keywords

Corporate Culture, Work-life balance, Employee Satisfaction, Business Performance, Transparency, Communication

Citations

IRE Journals:
Arya Verma , Dr. Gazala Yasmin Ashraf "Understanding the Impact of Corporate Culture on Business Performance and Employee Satisfaction of TCS" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 905-913

IEEE:
Arya Verma , Dr. Gazala Yasmin Ashraf "Understanding the Impact of Corporate Culture on Business Performance and Employee Satisfaction of TCS" Iconic Research And Engineering Journals, 6(12)