Analysis of Purchase Intentions for Electric Vehicles by Promotion, Price and Green Lifestyle by The Community of Sumbawa

• Author(s): Agus Santoso ; Hartini
• Paper ID: 1704648
• Page: 364-370
• Published Date: 14-06-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 12 June-2023

Abstract

This study aims to analyze the influence of the Sumbawa people's purchase intentions for electric vehicles based on Promotions, prices and green lifestyle. This study applies a quantitative approach to a population of Sumbawa people who know about electric cars. Because the total population is unknown, the number of samples will be calculated using Paul Leedy's formula so that the results will total 100 respondents. The sampling technique of this research is purposive Sampling and analysis techniques in research using Partial Least Square with the SmartPLS application. Based on the results of the study, it shows that promotions have an effect on purchase intentions of electric cars by the people of Sumbawa, prices have an influence on purchase intentions of electric vehicles by the people of Sumbawa, green lifestyle has an impact on Purchase intentions of an electric vehicle by the people of Sumbawa.

Keywords

Green Life Style, Purchase Intention, Promotion, Price

Citations

IRE Journals:
Agus Santoso , Hartini "Analysis of Purchase Intentions for Electric Vehicles by Promotion, Price and Green Lifestyle by The Community of Sumbawa" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 364-370

IEEE:
Agus Santoso , Hartini "Analysis of Purchase Intentions for Electric Vehicles by Promotion, Price and Green Lifestyle by The Community of Sumbawa" Iconic Research And Engineering Journals, 6(12)