Creative Marketing as a Tool to Improve an Organization’s marketing competitiveness: A Survey of a representative sample of Workers at the Holy Karbala canning factory

• Author(s): Hawraa Thameer Mahdi
• Paper ID: 1704545
• Page: 874-885
• Published Date: 31-05-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 11 May-2023

Abstract

The aim of this study is to test of the relationship between creative marketing and marketing competitiveness of organizations. To reach the study's goals, Data were gathered from a sample of (100) respondents utilizing a questionnaire form. Data and information processed using a variety of statistical techniques, including the Cronbach test, standard deviation, and arithmetic mean. The most significant conclusion was (if creative marketing is not adopted, the factory's marketing competitiveness will be negative for both product development and pricing As well as for marketing competitiveness, confirming the importance of creative marketing), and one of the most significant recommendations was "to work on market orientation and focus on it by providing advanced products that simulate.

Keywords

Holy Karbala Canning Factory, innovative marketing, and marketing competition

Citations

IRE Journals:
Hawraa Thameer Mahdi "Creative Marketing as a Tool to Improve an Organization’s marketing competitiveness: A Survey of a representative sample of Workers at the Holy Karbala canning factory" Iconic Research And Engineering Journals Volume 6 Issue 11 2023 Page 874-885

IEEE:
Hawraa Thameer Mahdi "Creative Marketing as a Tool to Improve an Organization’s marketing competitiveness: A Survey of a representative sample of Workers at the Holy Karbala canning factory" Iconic Research And Engineering Journals, 6(11)