Current Volume 7
Abstract
COVID-19 pandemic has had a huge impact on the global economy. The overarching aimed to unveil the challenges met and strategies used by hotel industry in the municipality of Daet. Specifically, it described the demographic profile of the hotel owners in Daet, Camarines Norte, Bicol, Philippines. In addition, it sought to identify if there is a significant relationship between the profile and the strategies as well as the profile of hotel owners, and the challenges they encountered. The study utilized the descriptive-correlational method with a survey questionnaire which served as the main tool in data gathering. There are a total of 21 hotels with events place in the municipality of Daet which comprised the respondents of the study. Based on the data gathered, hotel owners in the province of Camarines Norte strongly agree that COVID-19 had an impact into their lives as well as to the operations of the hotels in Daet. The study also revealed the challenges encountered by hotel owners in their operations in terms of financial aspect which indicates that there is no problem, operational aspect showed that there is no problem at all while the human resource management aspect showed that there is a minor problem. In terms of innovation, promotion and marketing strategy revealed that they seldom use it while diversification strategy indicates that they use it sometimes. Other revenue streams showed that they never used it. Significant relationship between the profile and the strategies employed by the hotel owners in Daet showed a statistically significant relationship between the net sales income and profile of the respondents, and management strategies in terms of innovation, promotion and marketing, and diversification while there is a positive relationship in management strategies in terms of innovation, promotion and marketing, and diversification.
Keywords
Hotel Industry, Challenges, Resilience, Strategies, Stories, COVID-19 Pandemic
Citations
IRE Journals:
Mary Joy Torquator Rosima
"Hotels in Daet, Camarines Norte: Their Story of Resilience Amidst the COVID-19 Pandemic" Iconic Research And Engineering Journals Volume 6 Issue 11 2023 Page 708-743
IEEE:
Mary Joy Torquator Rosima
"Hotels in Daet, Camarines Norte: Their Story of Resilience Amidst the COVID-19 Pandemic" Iconic Research And Engineering Journals, 6(11)
About IRE Journals
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