Negative Effects of Artificial Intelligence on Digital Marketing

• Author(s): Adhik Chowhan ; Shreyansh Jaiswal ; Prof. Deepak Mangal
• Paper ID: 1704302
• Page: 412-416
• Published Date: 20-04-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 10 April-2023

Abstract

Artificial Intelligence (AI) has revolutionized the way digital marketing operates, enabling marketers to personalize content and ads, optimize campaigns, and achieve better results. However, the rise of AI in digital marketing also comes with negative consequences that can harm both consumers and marketers. This research paper explores the dark side of AI in digital marketing, specifically examining the negative effects that can arise from the use of AI-powered technologies. Using a qualitative research approach, we conducted a systematic review of academic and industry literature, identifying and analyzing case studies and examples of negative effects of AI in digital marketing. Our findings indicate that AI can lead to unintended consequences, such as bias, privacy violations, loss of jobs, and reduced creativity. We discuss the implications of these negative effects for marketers, consumers, and society at large, and provide recommendations for mitigating the risks associated with AI in digital marketing. The paper concludes by arguing that while AI can be a powerful tool for digital marketers, its use must be guided by ethical considerations and a commitment to responsible innovation.

Citations

IRE Journals:
Adhik Chowhan , Shreyansh Jaiswal , Prof. Deepak Mangal "Negative Effects of Artificial Intelligence on Digital Marketing" Iconic Research And Engineering Journals Volume 6 Issue 10 2023 Page 412-416

IEEE:
Adhik Chowhan , Shreyansh Jaiswal , Prof. Deepak Mangal "Negative Effects of Artificial Intelligence on Digital Marketing" Iconic Research And Engineering Journals, 6(10)