Role of Social Media in Marketing
  • Author(s): Amrita Banerjee ; Tisha N Kothari ; Minal M Jain ; Sidarth Jain; Ayush Choudhary ; Prof. Thangakumar; Prof. Shankar Prasad
  • Paper ID: 1704300
  • Page: 529-543
  • Published Date: 24-04-2023
  • Published In: Iconic Research And Engineering Journals
  • Publisher: IRE Journals
  • e-ISSN: 2456-8880
  • Volume/Issue: Volume 6 Issue 10 April-2023
Abstract

Social media marketing (sometimes referred to by its acronym, SMM) connects service providers, companies, and corporations with a broad audience of influencers and consumers. Using social media marketing, companies can gain traffic, followers, and brand awareness—and that is just the tip of the iceberg.

Citations

IRE Journals:
Amrita Banerjee , Tisha N Kothari , Minal M Jain , Sidarth Jain; Ayush Choudhary , Prof. Thangakumar; Prof. Shankar Prasad "Role of Social Media in Marketing" Iconic Research And Engineering Journals Volume 6 Issue 10 2023 Page 529-543

IEEE:
Amrita Banerjee , Tisha N Kothari , Minal M Jain , Sidarth Jain; Ayush Choudhary , Prof. Thangakumar; Prof. Shankar Prasad "Role of Social Media in Marketing" Iconic Research And Engineering Journals, 6(10)