A Study on Factors Affecting Customers Investment towards Life Insurance Policies with Special Reference with Ernakulam District
Abstract
Nothing is more important than your life and your ability to make a living So it makes good sense to insure your greatest asset -you!''. Life Insurance is the most important investment which we can do for our future benefits. As we know life is the most precious asset in the world so it is our duty to secure it. Life insurance provides both safety and protection to all and also helps to encourages saving among people. So Life insurance can be chosen as a better option in order to meet future uncertainty and to reduce risk. The study was conducted to know the factors which affect investment and to know the awareness of people about Life Insurance Policy and to analyse the preference of customer in making investment decisions. The data for the study has been collected from both primary and secondary sources. The area of study limited to Ernakulam district in Kerala and the size of the sample is 50. The data collected are analysed with the help of statistical tools and presented in the form of bar graph. The paper concludes that most of the people consider Security and Assurance as the factor affecting investment on Life Insurance Policy as compared with the family welfare, Retirement Plan, Saving and Tax benefits. Majority of the respondents were aware about Life Insurance policy and they were not interested to get more information related to Life Insurance. According to the order of preference related to factors affecting life insurance, family wealth is most preferred option.
Citations
IRE Journals:
Aquina Joseph , Neenu Josy
"A Study on Factors Affecting Customers Investment towards Life Insurance Policies with Special Reference with Ernakulam District" Iconic Research And Engineering Journals Volume 6 Issue 4 2022 Page 147-150
IEEE:
Aquina Joseph , Neenu Josy
"A Study on Factors Affecting Customers Investment towards Life Insurance Policies with Special Reference with Ernakulam District" Iconic Research And Engineering Journals, 6(4)
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