A Study on the Consumer Perception towards Internet Marketing Before and During the Pandemic with Reference To Ernakulam District

• Author(s): Anjali Raj. V ; Anceleeta Thomas
• Paper ID: 1703856
• Page: 84-88
• Published Date: 19-10-2022
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 4 October-2022

Abstract

The intention of this study is to analyze the consumer perception towards internet marketing before and during the pandemic. With the massive spread of the Covid 19 pandemic, there is an immense increase in the use of internet marketing, the study of online consumer behavior is of particular relevance in this paper.This study has enabled us to gather the views of online customers in Ernakulam with respect to what they expect and what has made them remain loyal or satisfied to the product or service. Convenience sampling is used for the study. It was found that most of people say internet marketing is more effective than traditional classic.Most of the people purchased food , groceries and medicines from online during pandemic period and their opinion is that the mode of online marketing is more convenient, saves time and provides better quality.

Citations

IRE Journals:
Anjali Raj. V , Anceleeta Thomas "A Study on the Consumer Perception towards Internet Marketing Before and During the Pandemic with Reference To Ernakulam District" Iconic Research And Engineering Journals Volume 6 Issue 4 2022 Page 84-88

IEEE:
Anjali Raj. V , Anceleeta Thomas "A Study on the Consumer Perception towards Internet Marketing Before and During the Pandemic with Reference To Ernakulam District" Iconic Research And Engineering Journals, 6(4)