Performance Comparison of Progressive Web Apps and Regular Websites for Website Marketing Strategy

• Author(s): Ghozy Muhammad H.M ; Duriyawati ; Vanessia Putriadiva ; Ati Harmoni
• Paper ID: 1703750
• Page: 92-95
• Published Date: 08-08-2022
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 6 Issue 2 August-2022

Abstract

Website is important in marketing strategy. Some companies build websites by utilizing website technology to optimize marketing strategies, including using Progressive Web Apps or PWA. This study was conducted to compare the performance of two websites, one website using PWA technology and one website not using PWA. The aspects tested in this research are SEO Friendly, Onload Time, Fully Loaded Time, Offline Mode, and Installable. Testing using tools from GTMetrix and Chrome Developer Tools, namely Network, Application, and Lighthouse. Based on the test results, it appears that websites with PWA technology are superior in terms of SEO friendly.

Keywords

Descriptive Approach, Marketing, PWA, Website

Citations

IRE Journals:
Ghozy Muhammad H.M , Duriyawati , Vanessia Putriadiva , Ati Harmoni "Performance Comparison of Progressive Web Apps and Regular Websites for Website Marketing Strategy" Iconic Research And Engineering Journals Volume 6 Issue 2 2022 Page 92-95

IEEE:
Ghozy Muhammad H.M , Duriyawati , Vanessia Putriadiva , Ati Harmoni "Performance Comparison of Progressive Web Apps and Regular Websites for Website Marketing Strategy" Iconic Research And Engineering Journals, 6(2)