Performance Comparison of Progressive Web Apps and Regular Websites for Website Marketing Strategy
Abstract
Website is important in marketing strategy. Some companies build websites by utilizing website technology to optimize marketing strategies, including using Progressive Web Apps or PWA. This study was conducted to compare the performance of two websites, one website using PWA technology and one website not using PWA. The aspects tested in this research are SEO Friendly, Onload Time, Fully Loaded Time, Offline Mode, and Installable. Testing using tools from GTMetrix and Chrome Developer Tools, namely Network, Application, and Lighthouse. Based on the test results, it appears that websites with PWA technology are superior in terms of SEO friendly.
Keywords
Descriptive Approach, Marketing, PWA, Website
Citations
IRE Journals:
Ghozy Muhammad H.M , Duriyawati , Vanessia Putriadiva , Ati Harmoni
"Performance Comparison of Progressive Web Apps and Regular Websites for Website Marketing Strategy" Iconic Research And Engineering Journals Volume 6 Issue 2 2022 Page 92-95
IEEE:
Ghozy Muhammad H.M , Duriyawati , Vanessia Putriadiva , Ati Harmoni
"Performance Comparison of Progressive Web Apps and Regular Websites for Website Marketing Strategy" Iconic Research And Engineering Journals, 6(2)
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