Analysis on Change in Buying Behaviour of Customers of Indian Sweets’ Due to The Effect of COVID-19 Pandemic in The Region of South West Karnataka
Abstract
Indian food is popular all over the world for its specie and also for its sweet. Number of verity in Indian food is not countable. There is no exact number of how many type of Indian sweets are there in the country. But there are few sweets which are very common and very popular like Ladoo, Jalebi, various types of Halwa, KajuKatli, Berfi, Peda and many more. The report talks about the changes that has taken place in the way people bought sweets before covid and the way it is preferred after the covid -19 pandemic. The report also talks whether Ready-To-Cook Sweets Mix is preferred by the people or was it just a onetime try kind of product. This research was conducted in the South West region of Karnataka, which included seven districts. The research data was conducted by questionnaire method with sample size of 122. The analysis was done using Graphical representative technique and Chi-Square technique. We have found out that there is a change in pattern of people buying sweets. Many of the people who use to buy sweets offline buy visiting sweets stalls now have shifted buying sweets by ordering from the third party delivery app like Swiggy or Zomato. From the research it was found out the many people do not like to use Ready-To-Cook Sweet Mix. People who have used it also are not preferring and very low number of people want to try it out. Other thing that is found out though this research are that there are loyalty in sweet bands, there no need of any celebration to buy sweets and also that covid and not effected people in buying Indian Sweets. There is changes in the way people buy sweets from the shop that is through online but still they prefer readymade sweets and do not prefer Ready-To-Cook sweet mix.
Keywords
Buying behavior, Indian food, sweet Mix, COVID-19
Citations
IRE Journals:
Periasamy P , Dr. Dinesh N
"Analysis on Change in Buying Behaviour of Customers of Indian Sweets’ Due to The Effect of COVID-19 Pandemic in The Region of South West Karnataka" Iconic Research And Engineering Journals Volume 6 Issue 1 2022 Page 676-683
IEEE:
Periasamy P , Dr. Dinesh N
"Analysis on Change in Buying Behaviour of Customers of Indian Sweets’ Due to The Effect of COVID-19 Pandemic in The Region of South West Karnataka" Iconic Research And Engineering Journals, 6(1)
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