Due to the increasing Internet penetration in Indonesia each year, our society is almost inseparable from the influence of the Internet in almost every aspect of life, including the Tour & Travel industry. The convenience of the Internet's advancements is particularly noticeable when purchasing airline tickets. Therefore, it is crucial to understand the behavior of Traveloka customers. The purpose of this study was to determine whether price, perceived ease of use and trust are factors that influence purchasing decisions. The 107 respondents in this study were selected using a stratified random sampling technique. Using multiple linear regression to analyze the data, it was determined that price did not affect purchasing decisions. Instead, trust and perceived usability influence the purchase decision.
Price, Perceived Ease to Use, Trust, and Purchase Decision
Nova Adhitya Ananda , Mikhratunnisa "Traveloka Consumer Behavior in Sumbawa Regency" Iconic Research And Engineering Journals Volume 6 Issue 1 2022 Page 204-210
Nova Adhitya Ananda , Mikhratunnisa "Traveloka Consumer Behavior in Sumbawa Regency" Iconic Research And Engineering Journals, 6(1)