Microinsurance Financial Sustainability Attributed to Consumer Behaviour During the COVID-19 Pandemic: Evidence from The Philippines

• Author(s): Ma. Princess Mamagat-Gabuya ; Ricky Malapit
• Paper ID: 1703496
• Page: 35-38
• Published Date: 06-06-2022
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 5 Issue 12 June-2022

Abstract

The Covid-19 pandemic is seen as a game-changer, and it brings new challenges and opportunities to the insurance market. The pandemic reminds us of the purpose of insurance: to safeguard people from uncertainty and unpredictable events. The long-term effects of COVID-19 are difficult to anticipate. Microinsurance companies must grasp the opportunity to sustain their financial growth by innovating products to suit shifting consumer behavior and preferences, using technology and digitalization and increasing awareness of the public. This will allow them to have sustainable development in the new normal.

Keywords

Consumer behavior, Covid-19 Pandemic, Micro insurance, Insurance, Micro finance,

Citations

IRE Journals:
Ma. Princess Mamagat-Gabuya , Ricky Malapit "Microinsurance Financial Sustainability Attributed to Consumer Behaviour During the COVID-19 Pandemic: Evidence from The Philippines" Iconic Research And Engineering Journals Volume 5 Issue 12 2022 Page 35-38

IEEE:
Ma. Princess Mamagat-Gabuya , Ricky Malapit "Microinsurance Financial Sustainability Attributed to Consumer Behaviour During the COVID-19 Pandemic: Evidence from The Philippines" Iconic Research And Engineering Journals, 5(12)