The Retail Industry particularly grocery and supermarket in the Philippines is a multi-billion-dollar business comprises of various major brand retailers in the land. This is one of the celebrated industries where you can see competing supermarkets in every block of every major city both rural and urban across the archipelago amassing a total of 10000 listed stores (circa 2018). The Retail Industry, just like any other industries, suffered and hampered their growth. However, since they are considered essential, they have been able to bounce back. E-commerce played as a major contributor in the retail industry. It plays a pivotal role in lessening the potential harm of business loss brought by the pandemic. Many establishments were forced to shut down their operations in compliance to the quarantine measures by the draconian approach of the government. E-commerce is not relatively new in the artillery of the retail industry but it has made the industry more resilient in order to cope up with the restrictions in order to continue to provide their services to the consumers and public. From the time of writing, the purpose of this study is to evaluate the resilience and competence of the Retail Industry in which the old brick and mortar no longer applies and how by thinking out of the box, innovation and creativity arises in order for businesses to thrive specially those who are just starting to build their names and brand.
Alvin Paras "Retail Industry: Taking Advantage of the Pandemic Through Sheer Guts and Innovation" Iconic Research And Engineering Journals Volume 5 Issue 4 2021 Page 8-13
Alvin Paras "Retail Industry: Taking Advantage of the Pandemic Through Sheer Guts and Innovation" Iconic Research And Engineering Journals, 5(4)