Abstract
Consumers are the key element around which the whole market revolves. Indian marketers are always making their efforts to satisfy the changing taste and preferences of the consumers. It is true for the entertainment industry as well. The marketers have entertained the consumers by offering a variety of content like soap operas, live cricket matches, reality shows etc. A new content in the form of web series is gaining attention now days. In this article, the author has made an attempt to study the reasons behind the growth of web series market in India. The author has also thrown some light on the preferred Over-the-Top (OTT) platforms as well as the genre of web series liked by Indian viewers
Keywords
web series, over-the-top (OTT) platforms, genre of web series
Citations
IRE Journals:
Manish Kumar Srivastava
"Growth of Web Series: A Descriptive Study" Iconic Research And Engineering Journals Volume 4 Issue 5 2020 Page 17-20
IEEE:
Manish Kumar Srivastava
"Growth of Web Series: A Descriptive Study" Iconic Research And Engineering Journals, 4(5)
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