Employee retention is the strategy through which a company ensures stability of its employees by reducing employee attrition and engaging the employees through creating a positive work culture ,providing appreciation to employees and motivating them through benefits and healthy work life balance.. The pharmaceutical sector is struggling with hard times as its staff turnover rate has become highest among industries in India. Indian Pharmaceutical industry is worst influenced by it. After IT and BPO, pharmaceutical industries experience the greatest rate of employees leaving the company for various reasons. Though attrition is a natural phenomenon in all industries, while the global pharmaceutical attrition rate is 10-12% per annum, the rate of employees who leave the organization in India is 25 -30 %. The primary objective of this research paper is to analyze the effect of employee retention on medical representatives.
Kirti Sood , Dr. Karuna Jain "Impact of Employee Retention on Medical Representatives of Pharmaceutical Companies" Iconic Research And Engineering Journals Volume 3 Issue 11 2020 Page 292-298
Kirti Sood , Dr. Karuna Jain "Impact of Employee Retention on Medical Representatives of Pharmaceutical Companies" Iconic Research And Engineering Journals, 3(11)