Brand Crisis and Restoring the Image of the Brand

• Author(s): Aparna Kaushik
• Paper ID: 1702260
• Page: 311-315
• Published Date: 29-04-2020
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 3 Issue 10 April-2020

Abstract

Brand crisis is becoming more prevalent these days in the Global marketplace. The crisis has a catastrophic and ruinous effect. To prevent this crisis in an effective way has become a hot topic among the practitioners and researchers. During this critical period, the pandemic that has enveloped the whole world costing innumerous lives and shutting down the biggest of industries almost each and every brand is facing the crisis. Be it the world’s most powerful nation USA or some other country, the virus pandemic has taken several lives and brought the industries to a halt. The economies of the countries have gone down drastically and after things get better it will be a very challenging period for all the brands and companies to get back to the market with the same pace and pull their productivity as well as the capital. This paper includes the brand image as a subject and what kind of crisis can occur in future and different effects it has. The paper is concluded with the strategies to overcome the crisis and finding opportunity in the same

Citations

IRE Journals:
Aparna Kaushik "Brand Crisis and Restoring the Image of the Brand" Iconic Research And Engineering Journals Volume 3 Issue 10 2020 Page 311-315

IEEE:
Aparna Kaushik "Brand Crisis and Restoring the Image of the Brand" Iconic Research And Engineering Journals, 3(10)