With the rapid development of wireless technology, new market has emerged with a hugh opportunities for the development. M-commerce emerged after E-commerce boom in India. Increment in internet users, mobile internet users and smart phone users are leads to the development of M-commerce market in India. It is required to study the factors which affect adoption of M-commerce. The purpose of this study is to study the factors affecting adoption of M-commerce. Companies dealing in the M-commerce should consider such variables/ factors which are responsible for development of M-commerce market while formulating strategies for influencing the consumers.
Mobile commerce, mobile internet users, Internet users
Tripti Kumari , Dr. Sonia Bhatt "Adoption of M-Commerce in India" Iconic Research And Engineering Journals Volume 3 Issue 10 2020 Page 209-211
Tripti Kumari , Dr. Sonia Bhatt "Adoption of M-Commerce in India" Iconic Research And Engineering Journals, 3(10)