Abstract
Disruptive marketing strategy is a new generation marketing activity which gives a huge amount of response to the organizations of various industries with respect to the sales and customer attraction. These processes take birth within a department of an organization. It is an idea which is initiated so as to facilitate the target customers in a very innovative manner. The customers are already used to the traditional way of marketing done by the different firms. Thus disruptive marketing strategies give a different and a very innovative edge to the firm by which they can take their businesses to the new heights.
Keywords
Disruptive marketing strategy, Market orientation, Marketing organization, Sustainability
Citations
IRE Journals:
Parth , Sonu Choudhary
"Disruptive Marketing Strategy" Iconic Research And Engineering Journals Volume 3 Issue 10 2020 Page 85-88
IEEE:
Parth , Sonu Choudhary
"Disruptive Marketing Strategy" Iconic Research And Engineering Journals, 3(10)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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