Disruptive Marketing Strategy
  • Author(s): Parth ; Sonu Choudhary
  • Paper ID: 1702158
  • Page: 85-88
  • Published Date: 06-04-2020
  • Published In: Iconic Research And Engineering Journals
  • Publisher: IRE Journals
  • e-ISSN: 2456-8880
  • Volume/Issue: Volume 3 Issue 10 April-2020
Abstract

Disruptive marketing strategy is a new generation marketing activity which gives a huge amount of response to the organizations of various industries with respect to the sales and customer attraction. These processes take birth within a department of an organization. It is an idea which is initiated so as to facilitate the target customers in a very innovative manner. The customers are already used to the traditional way of marketing done by the different firms. Thus disruptive marketing strategies give a different and a very innovative edge to the firm by which they can take their businesses to the new heights.

Keywords

Disruptive marketing strategy, Market orientation, Marketing organization, Sustainability

Citations

IRE Journals:
Parth , Sonu Choudhary "Disruptive Marketing Strategy" Iconic Research And Engineering Journals Volume 3 Issue 10 2020 Page 85-88

IEEE:
Parth , Sonu Choudhary "Disruptive Marketing Strategy" Iconic Research And Engineering Journals, 3(10)