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Disruptive marketing strategy is a new generation marketing activity which gives a huge amount of response to the organizations of various industries with respect to the sales and customer attraction. These processes take birth within a department of an organization. It is an idea which is initiated so as to facilitate the target customers in a very innovative manner. The customers are already used to the traditional way of marketing done by the different firms. Thus disruptive marketing strategies give a different and a very innovative edge to the firm by which they can take their businesses to the new heights.
Disruptive marketing strategy, Market orientation, Marketing organization, Sustainability
Parth , Sonu Choudhary "Disruptive Marketing Strategy" Iconic Research And Engineering Journals Volume 3 Issue 10 2020 Page 85-88
Parth , Sonu Choudhary "Disruptive Marketing Strategy" Iconic Research And Engineering Journals, 3(10)