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7Ps Of Marketing In Hotel Industries
  • Author(s): MRUDUL M. KODARLIKAR ; SAKSHI BORKAR
  • Paper ID: 1702024
  • Page: 150-150
  • Published Date: 24-03-2020
  • Published In: Iconic Research And Engineering Journals
  • Publisher: IRE Journals
  • e-ISSN: 2456-8880
  • Volume/Issue: Volume 3 Issue 9 March-2020
Abstract

7P?s of marketing in hotel management addresses a number of key points. Traditionally, 4P?s of marketing i.e- product, price, place and promotion are being considered , but as the competition is intensified 3 more P?s can be considered i.e ? People, Process and Physical evidence.

Keywords

Market Approach, Quality Services, People Attraction, Customer Satisfaction.

Citations

IRE Journals:
MRUDUL M. KODARLIKAR , SAKSHI BORKAR "7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals Volume 3 Issue 9 2020 Page 150-150

IEEE:
MRUDUL M. KODARLIKAR , SAKSHI BORKAR "7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals, 3(9)