Current Volume 8
Abstract
7P?s of marketing in hotel management addresses a number of key points. Traditionally, 4P?s of marketing i.e- product, price, place and promotion are being considered , but as the competition is intensified 3 more P?s can be considered i.e ? People, Process and Physical evidence.
Keywords
Market Approach, Quality Services, People Attraction, Customer Satisfaction.
Citations
IRE Journals:
MRUDUL M. KODARLIKAR , SAKSHI BORKAR
"7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals Volume 3 Issue 9 2020 Page 150-150
IEEE:
MRUDUL M. KODARLIKAR , SAKSHI BORKAR
"7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals, 3(9)
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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