Service, in simple terms, means delivering value to the public needs in the order of education, transport, tourism, etc In a planned and organized way, generally in return for money. Service cannot be stored and separated also it is diverse and intangible in nature.
IRE Journals:
Saurabh Chejara
"Application Of Service Marketing: Strengthening Customer Relationships In The Field Of Marketing, Human Resource, IT And ITES" Iconic Research And Engineering Journals Volume 3 Issue 9 2020 Page 39-40
IEEE:
Saurabh Chejara
"Application Of Service Marketing: Strengthening Customer Relationships In The Field Of Marketing, Human Resource, IT And ITES" Iconic Research And Engineering Journals, 3(9)