Fandom is not a recent trend. The concept of fandom dates back to 19th century during which fans of Sherlock Holmes considered as first modern fans. Up till now fandom has become a major part of social life of people. This research is to find the factors of influence that creates the fandom. Fandom may be due to various factors depending on the area of interest. The factors include- the character of a series or a movie, action sequence, cinematography, script etc. This research concentrates on those factors of influence which has an impact on viewer?s life. The study is descriptive in nature. The study employs 255 respondents sourced from convenience sampling technique. Structured questionnaire is used to collect the data from the respondents. The data is analysed using SPSS 25.0 version package. Bar graph, pie charts and simple percentage analysis is used for data representation. Factor analysis is used to determine the predominant factor that influence the viewer to select a particular movie or a series. The study found that social status plays a significant role in selection of a program.
Fandom, Movies, Series, Choice, Script, Fans
Dr. SANTHOSH M "A Study On Fandom For Movies And Series" Iconic Research And Engineering Journals Volume 3 Issue 5 2019 Page 1-5
Dr. SANTHOSH M "A Study On Fandom For Movies And Series" Iconic Research And Engineering Journals, 3(5)