The marketing philosophy of business assume that an organization can best serve prosper and attain profit by identifying and satisfying the need of its customer thus however is a recent thinking .various definition of marketing have been given from different perspective , exchange and utility being two important wants. The millennium has unfolded new business rule, the most significant of them being that past or experience in a given product. Market is no longer indicated for future success. Market leadership cannot be taken for granted because customer locality does not exist. The customer today has a much wider choice India is the second largest producer of two wheeler in the world. The two wheeler segment contributes the largest volume at the segment in automobile industry in India. The country stand next to China and Japan in terms of production and sale respectively. The industry is doing 30 % annually it consist of 3 segment 1, scooter 2, and motor cycle 3, mopad. Majority of Indian, especially the youngster prefer motor bike rather than car.
mopad, segments, unfolded, market, leadership
A V VINI "BUYING BEHAVIOR OF HERO MOTOR CORPORATION IN PALAKKAD DISTRICT" Iconic Research And Engineering Journals Volume 3 Issue 2 2019 Page 620-626
A V VINI "BUYING BEHAVIOR OF HERO MOTOR CORPORATION IN PALAKKAD DISTRICT" Iconic Research And Engineering Journals, 3(2)