A STUDY ON CUSTOMERS SATISFACTION TOWARDS SONALIKA TRACTORS IN BIDAR CITY (Karnataka State)
  • Author(s): Mr. Pandurang ; Prof. Jyoti Ainapur
  • Paper ID: 1701334
  • Page: 122-125
  • Published Date: 16-07-2019
  • Published In: Iconic Research And Engineering Journals
  • Publisher: IRE Journals
  • e-ISSN: 2456-8880
  • Volume/Issue: Volume 3 Issue 1 July-2019
Abstract

The very first tractor in india were imported by the British govt in 1914 for the purpose of clearing bushes and shrubs? from degraded forest areas and to use this cleared land for agricultural purposes. With the economic reforms that took pace in the decade, more Indian players like Bajaj tempo ltd and sonalika international tractors ltd inter the tractor industry. Sonalika overtook escorts ltd to become the foremost manufacturer of tractors in India. Agriculture is one of the most important economic sectors in India directly or indirectly affording employment to over 70% of the country population making up nearly 25% of the country GDP. Indian formers have become more aware of the benefits of form mechanization and the role of the tractor reducing farm labor drudgery making multiple crops possible in a single, speeding up form operation, reducing overall form expenses. So this paper attempts to analyze customer satisfaction towards after sales services of tractor in Bidar city. 50 respondent have been surveyed and analyzed the data and the study revealed that maximum customers are satisfied with the services provided by sonalika tractors Ltd.

Citations

IRE Journals:
Mr. Pandurang , Prof. Jyoti Ainapur "A STUDY ON CUSTOMERS SATISFACTION TOWARDS SONALIKA TRACTORS IN BIDAR CITY (Karnataka State)" Iconic Research And Engineering Journals Volume 3 Issue 1 2020 Page 122-125

IEEE:
Mr. Pandurang , Prof. Jyoti Ainapur "A STUDY ON CUSTOMERS SATISFACTION TOWARDS SONALIKA TRACTORS IN BIDAR CITY (Karnataka State)" Iconic Research And Engineering Journals, 3(1)