STUDY ON FARMERS SATISFACTION ON AFTER SALES SERVICES ON SWARAJ TRACTORS AT BHALKI CITY, DIST. BIDAR (KARNATAKA)
Abstract
With the economic reforms that took place in this decade, more Indian players like Bajaj Tempo Ltd. and Sonalika International Tractors Ltd. entered the tractor industry. Mahindra & Mahindra overtook Escorts Tractors Ltd. and TAFE Ltd. to become the foremost manufacturer of tractors in India. Indian farmers have become more aware of the benefits of farm mechanization and the role of the tractor in reducing farm labour drudgery, making multiple crops possible in a single year, speeding up farm operations, and reducing overall farm expenses. Tractors are very important machinery to increase the yield in the agricultural field government is providing subsidies to help the farmers to purchase the tractors to improve their yield. With the help of government subsidies many farmers are using tractors but after sale service is also very important as they are financially poor cannot afford the expenses. So this paper attempts to analyze farmers? satisfaction towards after sales services of tractor in Bhalki city, 50 respondents have been surveyed and analyzed the data and the study revealed that maximum farmers are satisfied with the services provided by swaraj and the swaraj is the market leader in Bhalki city.
Citations
IRE Journals:
Vinayak B , Porf. Jyoti Ainapur
"STUDY ON FARMERS SATISFACTION ON AFTER SALES SERVICES ON SWARAJ TRACTORS AT BHALKI CITY, DIST. BIDAR (KARNATAKA)" Iconic Research And Engineering Journals Volume 3 Issue 1 2019 Page 77-80
IEEE:
Vinayak B , Porf. Jyoti Ainapur
"STUDY ON FARMERS SATISFACTION ON AFTER SALES SERVICES ON SWARAJ TRACTORS AT BHALKI CITY, DIST. BIDAR (KARNATAKA)" Iconic Research And Engineering Journals, 3(1)
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