This paper examines the approaches to augmenting women participation and employment in Retail Sector. Women are best known for their inventiveness and entrepreneurship. They can fit in any type of task and they would give their best performances. Across the globe retail sector employment and career opportunities are escalating as nearly 60% of the employees in retail sector are women. Women are responsible for nearly 70% - 80% of the household purchasing decisions, and are key decision makers in food and domestic product purchase. But despite this striking statistics, retail sector is still dominated by men. Even though women are employed in this sector their career progression to the higher ranks are very less. Hence many retail sector experts are suggesting strategies towards increasing career opportunities for women in this sector. This is a challenging task because Indian societal norms and cultural constraints often restrict women from involving jobs which demand nonflexible work hours and rigid career tasks.
Indian Retail Sector, Gender skill gaps Gender Equity, challenges, Strategies to overcome
VijayKumar. S. R. "Gender Gaps In Indian Retail Sector - Reflections On Gender Equity Measures" Iconic Research And Engineering Journals Volume 2 Issue 12 2019 Page 8-10
VijayKumar. S. R. "Gender Gaps In Indian Retail Sector - Reflections On Gender Equity Measures" Iconic Research And Engineering Journals, 2(12)