This paper attempts to explore advantageous possibilities for women through linking handcraft sector with tourism sector. Women are resourceful and they can be involved in tourism sector more supportively through handicraft sector. They can be promoted as key players in promotion of sustainable tourism as well. Considering the growing trends of tourism prospects, Handicraft sector can be linked to tourism sector more productively. Women comprise nearly 50% of the population in India and majority of them are absolutely dependent upon male partners. Rural women and marginalized women are at a receiving end because they lack opportunities for sustainability. Handicraft sector presupposes plenty of opportunities for these women who can be involved locally and resourcefully. Besides, handicraft related tourism is important for the empowerment of both urban and rural poor women. Tourism sector linking handicraft sector is viewed as beneficial not only for women but also for the sponsorship of handicraft industries as a part of the cultural legacy of great Indian tradition. No one can deny the plenty of employability opportunities it can create indigenously. Tourism sector policy makers need to consider the potential of this linkage and need to draw attention of the all the stake holders towards a market oriented approach that incorporates. This assimilation can prove to be a bridge between sustainable employment creation for women and reducing migration from rural to urban locales in search of employment. But such a linkage is not without challenges. There are supply related market related and production related changes. But an integrated policy with a vision to empower millions of poor and marginalized women through handicraft production can spotlight Indian traditional legacy.
Indian Tourism, handicraft sector, women empowerment strategies, challenges, emerging opportunities
Dr. Vidya H .N. "Addressing Women Empowerment Issues Through Handicraft Linked Tourism - Challenges And Opportunities" Iconic Research And Engineering Journals Volume 2 Issue 10 2019 Page 373-376
Dr. Vidya H .N. "Addressing Women Empowerment Issues Through Handicraft Linked Tourism - Challenges And Opportunities" Iconic Research And Engineering Journals, 2(10)