This current paper is aimed to discuss about the general factors that influence of consumer behaviour towards cosmetics. We the human beings live in a society where the people perception mainly depends on appearance of a person; hence the cosmetics industry plays a vital role in everybody life either directly or indirectly. This paper brings an overview that how the people are influenced towards cosmetics which factors make them to move towards cosmetics in detail. The concept is difficult to understand, but it is important for efficient and effective marketing. Consumer behaviour consists of actions, reactions, and responses in relation to the products bought and services sought. Factors such as personality, perception, attitude, and learning on the one hand and the product, price, physical attributes, advertising and societal influence on the other shape the behavior of consumers. The range of cosmetic and beauty products in India has widened terrifically. Indian competitors have begun to manufacture products to make available to an international need.
Consumer, Behavior, Cosmetics, Psychology, Social.
Y. P. Sai Lakshmi , Prof. M. Suresh Babu "STUDY OF FACTORS THAT INFLUENCE THE CONSUMER BEHAVIOR TOWARDS COSMETICS - CONCEPTUAL FRAME WORK" Iconic Research And Engineering Journals Volume 2 Issue 7 2019 Page 21-28
Y. P. Sai Lakshmi , Prof. M. Suresh Babu "STUDY OF FACTORS THAT INFLUENCE THE CONSUMER BEHAVIOR TOWARDS COSMETICS - CONCEPTUAL FRAME WORK" Iconic Research And Engineering Journals, 2(7)