Current Volume 8
Abstract
Google's project program for developing a line of hands-free, head-mounted intelligent devices that can be worn by users as "wearable computing" eyewear. The first product release from Project Glass, Google Glass, was available for beta testers to purchase in 2013, for $1,500 plus tax. It is the first conceptualization of a mainstreamaugmented reality wearable eye display playing out in a viral marketing campaign. Google Glasswill enable us to capture video, let us interact with personal contacts, and navigate maps,amongst other things. The YouTube concept video ?One Day?? that announced its coming onApril 4, 2012, has been viewed more than 18 million times . Gracing the face of Diane vonFurstenberg, who wore it at New York‟s fashion week, it is often strategically trotted out for photo opportunities. It has been provocative enough to scare both Apple and Microsoft, who had been issuing patents for augmented reality products of their own . However, most salient of all isthe way Google Glass is framed in media as the brainchild of Sergey Brin, the Americancomputer scientist of Russian descent who co-founded Google. Brin is also celebrated in onlinearticles as a real life ?Batman,? who isdeveloping a secret facility resembling the ?Batcave?.This paper argues that Glass‟s birth is not only a marketing phenomenon heralding a technical prototype, it also suggests and speculates that Glass‟s popularization is an instigator for the adoption of a new paradigm in Human- Computer Interaction (HCI), the wearable eye display.Glass‟s process of adoption operates in the context of mainstream and popular culture discourses,a phenomenon that warrants attention.
Citations
IRE Journals:
Udit Singh Rathore , Dr.Sonal Sharma
"Google Glass" Iconic Research And Engineering Journals Volume 1 Issue 9 2018 Page 388-391
IEEE:
Udit Singh Rathore , Dr.Sonal Sharma
"Google Glass" Iconic Research And Engineering Journals, 1(9)
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