One of the India's Primary beverages is TEA, where around 85% of households in the country are consuming Tea. Out of the world's total tea production, 27% is being done by Indians. As India is one of the countries with largest consumer base for tea, about three-fourths of the country's total produce is consumed by the local people. Indian tea has its own taste and quality that makes it stand out in the market. Darjeeling, Assam Orthodox and High range Niligiri are most popular because of its unique aroma, strength, color and flavor. Major tea growing regions in India are Assam, Darjeeling, Dooars region and Nilgiris in the southern region. Recent data on Tea Industry reveals that Export of Indian teas increased by 5.7 per cent in the first four months of 2017. Even though this looks positive this does not showed a right signal for the Planters. As Tea Industry looks lucrative when seen from outside, its real scenario is that it is trembling with lots of fear factors. This paper analyses the important factors that is currently affecting the Tea Industry in India.
Tea Industry, Issues, Challenges
K.Rajeswari , R.Saranya , V.Ambika "TEA INDUSTRY IN INDIA - CHALLENGES AHEAD" Iconic Research And Engineering Journals Volume 1 Issue 7 2018 Page 39-41
K.Rajeswari , R.Saranya , V.Ambika "TEA INDUSTRY IN INDIA - CHALLENGES AHEAD" Iconic Research And Engineering Journals, 1(7)