The main purpose of this research study was to assess the personal characteristics influencing on entrepreneurial orientation on retails shops. Five specific objectives form the study and these were: to study on the impact of entrepreneur characteristic on their entrepreneur orientation. Specials reference is retail shops, to review the theoretical studies on entrepreneur characteristics and entrepreneurial orientation; to determine the level of entrepreneur characteristic and entrepreneurial orientation; to determine which key entrepreneur characteristics essential for the entrepreneurial orientation; and finally, to determine the relationship between entrepreneur characteristic and entrepreneurial orientation. In this study nonprobability convenience sampling technique was used; data were collected by questionnaire from 704 entrepreneurs of retail shops. Therefore 200 questionnaires were considered in the study and all collected data were analyzed and presented through SPSS for convenience and reliability. This research gives better understandings of the factors which influence on retail shops based productions owners. The factors have evaluated based on five variables such as need for achievement, internal locus of control, risk taking propensity, leadership and innovativeness derived from the literature review. This study found, need for achievement, internal locus of control, risk taking propensity; leadership and innovativeness have higher influence on entrepreneurial orientation. The overall results were found that the impact of owner?s personal characteristic in their entrepreneurial orientation; special reference retail shops based production in Batticaloa north division in order is highly impact. However, the main thing was the marketer want to identify that all personal characteristics of entrepreneur positively influencing the on Entrepreneurial Orientation on retails shops.
Entrepreneur Characteristics, Entrepreneurial Orientation
Vianny Jeniston Delima "Effect Of Entrepreneur's Characteristics On Entrepreneurial Orientation: A Special Reference To Retail Business Entrepreneurs In Batticaloa District" Iconic Research And Engineering Journals Volume 1 Issue 6 2017 Page 19-25
Vianny Jeniston Delima "Effect Of Entrepreneur's Characteristics On Entrepreneurial Orientation: A Special Reference To Retail Business Entrepreneurs In Batticaloa District" Iconic Research And Engineering Journals, 1(6)