The present study in hand reveals about the subscribers usage pattern, awareness and satisfaction towards Mobile Number Portability (MNP) on the Network Service Providers (NSP) operating in Coimbatore city. TRAI has recently suggested implementation of nationwide MNP (Mobile Number Portability), but on the flip side, this could pose certain challenges on network side. The challenges relate principally to the reconfiguration of the networks, call routing, call scenario testing, circuit provisioning, international carrier notification, inter-carrier settlements, customer billing and notification. These are complex matters and the national MNP will pose additional challenges .The above study reveals that subscribers prefer a particular Mobile Phone Service Provider (MSP) on the basis of call tariffs, network coverage and Value Added Services. The subscribers are highly influenced by their family members, friends and advertisement while selecting or buying a mobile phone service provider. The subscribers prefer prepaid plans and all most every subscribers treat their mobile phone as a necessity and their mobile number as their identity. They generally use their mobile phone for their personal use and for both incoming and outgoing calls.
MNP, Switching Behaviour, Mobile Usage and Subscriber satisfaction.
Dr.M.Geetha "A STUDY ON SUBSCRIBERS USAGE PATTERN AND SATISFACTION TOWARDS MOBILE NUMBER PORTABILITY IN COIMBATORE CITY." Iconic Research And Engineering Journals Volume 1 Issue 4 2017 Page 42-48
Dr.M.Geetha "A STUDY ON SUBSCRIBERS USAGE PATTERN AND SATISFACTION TOWARDS MOBILE NUMBER PORTABILITY IN COIMBATORE CITY." Iconic Research And Engineering Journals, 1(4)