Abstract
Artificial intelligence (AI) has emerged as a powerful force revolutionizing sales and marketing, offering unprecedented opportunities for growth, efficiency, and customer engagement. The studies reviewed highlight AI's transformative impact across industries, enabling businesses to personalize customer experiences, automate routine tasks, and enhance operational efficiency. By leveraging AI’s real-time data analysis and predictive capabilities, organizations can make more informed decisions, reduce risks, and increase profitability. For instance, AI-driven tools can optimize pricing, forecast demand, and support inventory management, ensuring businesses remain competitive in a rapidly changing environment. The studies also emphasize the pivotal role AI plays in enhancing the development of sales teams. AI-based training tools and performance analysis help sales professionals improve their skills and optimize their effectiveness, contributing to overall team success. Moreover, AI-powered chatbots and automated systems enable businesses to provide 24/7 customer support, improving customer satisfaction and retention while reducing operational costs. Despite these advances, challenges remain, including the ethical considerations surrounding data usage, privacy, and bias. Researchers like Davenport et al. (2019) and others underline the importance of using AI to complement, rather than replace, human managers, ensuring a balance between automation and human expertise. As AI continues to shape industries, businesses must adapt to new technologies while maintaining a focus on regulatory compliance and ethical practices. In conclusion, AI is a key driver of change in sales and marketing. By adopting AI technologies thoughtfully and strategically, companies can gain a competitive edge, streamline operations, and deliver exceptional customer experiences, leading to long-term success and sustainable growth.
Keywords
Artificial intelligence, sales automation, customer engagement, marketing strategies, ethical considerations.
Citations
IRE Journals:
Daniel Trevisan
"The Transformative Role of Artificial Intelligence in Sales and Marketing" Iconic Research And Engineering Journals Volume 8 Issue 7 2025 Page 626-629
IEEE:
Daniel Trevisan
"The Transformative Role of Artificial Intelligence in Sales and Marketing" Iconic Research And Engineering Journals, 8(7)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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