Exploring the Camel Milk Market in Oman: Trends, Challenges, and Opportunities for Growth

• Author(s): Doukhi Abdelrahim Alhunaiti ; Mohamed Ahmed Hamdan
• Paper ID: 1706854
• Page: 60-81
• Published Date: 04-01-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 7 January-2025

Abstract

This study examines the camel milk market in Oman, the Gulf Cooperation Council (GCC) region, and globally, focusing on production, consumption trends, and market dynamics. Camel milk, recognized for its nutritional value and health benefits, has gained prominence as a sustainable alternative to traditional dairy. The research highlights the market segmentation, key drivers of growth, and challenges in production and trade, including high costs and limited processing capabilities. It explores the potential for market expansion, consumer preferences, and the role of innovative marketing strategies. Findings emphasize the importance of fostering camel milk production, enhancing export capabilities, and addressing production challenges to capitalize on the growing global demand. Recommendations include the development of a strong branding strategy for Oman’s camel milk products and increased investment in research and infrastructure to boost production efficiency and competitiveness.

Keywords

Consumption Trends, Market Growth, Marketing Strategies, Production Challenges, Nutritional Value.

Citations

IRE Journals:
Doukhi Abdelrahim Alhunaiti , Mohamed Ahmed Hamdan "Exploring the Camel Milk Market in Oman: Trends, Challenges, and Opportunities for Growth" Iconic Research And Engineering Journals Volume 8 Issue 7 2025 Page 60-81

IEEE:
Doukhi Abdelrahim Alhunaiti , Mohamed Ahmed Hamdan "Exploring the Camel Milk Market in Oman: Trends, Challenges, and Opportunities for Growth" Iconic Research And Engineering Journals, 8(7)