Marketing Strategies of Local Government Units as Tourist Destination in Pangasinan

• Author(s): Christine Ruth A. Lalata ; Pelilia C. Veloso, DBA ; Easter B. Belandres, PhD
• Paper ID: 1705854
• Page: 538-546
• Published Date: 25-05-2024
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 7 Issue 11 May-2024

Abstract

Tourism destination marketing is a crucial part of destination management since Pangasinan tourism has seen significant changes in recent decades. In connection with this, the study sought to explore the functions and the promotion of the tourism industry performed by the local government unit in the city of Dagupan, the municipalities of Manaoag and San Fabian. The tourist departments, the mayor's office, and the Provincial Tourism Agency (PTCAO) were selected as the subjects by conducting structured interviews. According to the findings, the primary suggested marketing methods are to expand marketing strategies, keep up infrastructure spending, interact with the community and train individuals working in tourism-related services, forge closer ties between the local government and businesses in the private sector, and put in place a mechanism for gathering and evaluating input from visitors and stakeholders. Due to a few limitations, the function appeared to have less involvement in the growth of the tourism industry in the municipality.

Keywords

Marketing, Local Government, Private Sector, Tourism, Tourism Destination

Citations

IRE Journals:
Christine Ruth A. Lalata , Pelilia C. Veloso, DBA , Easter B. Belandres, PhD "Marketing Strategies of Local Government Units as Tourist Destination in Pangasinan" Iconic Research And Engineering Journals Volume 7 Issue 11 2024 Page 538-546

IEEE:
Christine Ruth A. Lalata , Pelilia C. Veloso, DBA , Easter B. Belandres, PhD "Marketing Strategies of Local Government Units as Tourist Destination in Pangasinan" Iconic Research And Engineering Journals, 7(11)